Barefoot Ministries is a youth ministry resource provider. The brand desired to develop an online application designed to connect youth workers, parents and youth. The tool provides event scheduling, communications, tracking and training while simultaneously equipping youth workers with a mechanism for curriculum planning and distribution.
In order to promote Barefoot ministries’ new resource hub and application support, a promotional campaign was launched. This campaign included video production, print advertising and collateral, and digital outreach.
Functionality was deep and wide, requiring an intuitive and user friendly experience. As such heavy emphasis was placed in mapping the workflow, navigation and layout of this online software.
Design demanded an elegant and simplistic aesthetic, promoting clarity for thousands of specific functions. The tactile interaction provides a smooth transition between actions and decisions.
Promotion required a heavy focus on supporting and resourcing youth leaders…. support for managing all aspects of youth ministry…. resource to guide youth in their spiritual journal.
